On her philosophy of partnership: “I think creating opportunities to work with people that really inspire and motivate you will take you down whatever path is right for you.”

Campaign visuals from James Bee's collaboration with Tae Park.

On selecting artists for her roster: “There are three key things. First, I look for artists that have a very distinct style—something that catches my eye and feels like they have a very unique viewpoint. Second, they need to make sense within your roster. And third, they have to be equally motivated in their own career and actually want to partner with someone to grow.”

After spending years in San Francisco’s tech scene, Lisa’s pivot to artist management wasn't just a career change, it was a return to what felt meaningful. What started as helping her longtime friend James transition from in-house agency work to freelance evolved into co-founding an agency that manages photographers, directors, and stylists. Her approach blends strategy with care, supporting artists’ creative fulfillment while honoring their growth and future goals.

Behind the scenes: Lisa and her artists collaborating on the Italy short film project that would later be selected for the Mallorca Film Festival.

Continue reading to discover how key relationships—from mentor Annika Vogt to co-founder James—shaped her belief that combining business success with emotional honesty and meaningful partnerships is always the most authentic path forward.

This interview unpacks Lisa's shift from consulting to creative representation, her blend of strategy and instinct in growing the agency, and how she's built a business where artistic success and financial growth go hand in hand.

Want to read the full interview? Enter your email below to get access to the complete conversation plus future journal entries delivered to your inbox.

Follow Lisa's work: https://www.instagram.com/outcaststudioco.

Our project for the Paris-based talent agency Talome was recently featured on Bounty Hunters.

View the full project feature at Bounty Hunters.

Our work for New York–based jewelry brand PerDiem has been featured on Digital Archive.

Done in collaboration with Samira Schneuwly.

View the project feature at Digital Archive.

On her creative approach: “Precision isn’t a constraint for me, it’s a tool. I refine sketches until they feel intentional enough to share. Some people might call that perfectionism, but I think of it as clarity. I’m always optimizing my process—that’s how I’ve found my voice.”

Illustrative studies of chairs and interior spaces expressed through simplified geometric language and expressive color choices.

On the role of motion: “Motion shouldn’t come in at the end. It shapes how people experience a brand from the start—it defines rhythm, flow, and how a story unfolds.”

Currently a motion designer at Wolff Olins, Yiting has contributed to more than a dozen brand projects in the past year, while also pursuing editorial illustration. Her journey from design student at SVA to motion and illustration taught her to see structure as its own kind of creative freedom.

A documentary illustration series capturing Shanghai’s evolving urban lifestyle and design vernacular.

Continue reading to discover how discovering aphantasia reshaped her process, why she sees structure as a form of freedom, the moment her style became distinctly her own, and her belief that motion design should be at the core of branding.

This interview explores Yiting’s path toward clarity, the discipline behind her process, and her belief that motion isn’t just craft—it’s a way of thinking.

Want to read the full interview? Enter your email below to get access to the complete conversation plus future journal entries delivered to your inbox.

Follow Yiting’s work: https://www.instagram.com/nineteen_nan/.

Our work for New York–based jewelry brand PerDiem has been featured on Contemporary Type. We're thrilled to see it recognized alongside other innovative and unique typographic work.

Done in collaboration with Samira Schneuwly.

View the feature on Contemporary Type.

On his design approach: “I’m drawn to creating tension in my work, at times wanting something bold and striking, while also making it feel soft and quiet...It’s more reflective of real life, which isn’t always perfectly curated and designed.”

“I think attitude goes hand in hand with tension…I never want my work to feel like it doesn’t take a position.”

Project snapshots from Samson’s collaboration with Tsu Lange Yor.

On what “attitude” means in design: “I just want things to feel like they have a particular attitude. I don’t mean loud and abrasive all the time, but more that it takes a very clear position. I never want my work to feel like it doesn’t take a position.”

After experiencing burnout from studio life, Samson went solo to design on his own terms. His practice now thrives in the wrestle between boldness and restraint, structure and chaos. Beyond visual tension, what fuels him most is collaboration and the generative energy it sparks.

In the trenches: Samson and the Analogue Images team working through design concepts.

Subscribe and continue reading to discover how going independent transformed his client relationships, the advice that reshaped his entire approach to valuing his work, why he experiences the most anxiety during the creative process until everything finally clicks, and his perspective on work-life integration as a creative professional.

Follow Samson’s work: samsonossedryver_studio

Completed layout design collaboration with the Justsmile team for their fifth and sixth issues. Working alongside Editor-in-Chief Kevin Hunter, Creative Director Bryce Thomas, and Art Director Anthony Bryant, we developed editorial spreads that celebrate Justsmile’s mission as an independent cultural publication at the intersection of fine art, fashion, and inclusivity. Our approach focused on flexible grid systems that could adapt to different content types while maintaining visual consistency across both issues.

Developed together with Dexin Chen and Samson Ossedryver.

Both issues are available online at justsmilemagazine.com, as well as through stockists including CASA Magazines and Iconic Magazines in NYC, and in over 50 stores nationwide and worldwide.

Our branding project for PerDiem is featured on Visual Journal. The feature spotlights our typographic approach and how we built a systematic visual language for the New York–based jewelry brand.

Done in collaboration with Tino Nyman.

View the full project feature at visuelle.co.uk/perdiem.

Our branding project for PerDiem is featured on Visual Journal. The feature spotlights our typographic approach and how we built a systematic visual language for the New York–based jewelry brand.

Done in collaboration with Tino Nyman.

View the full project feature at visualjournal.it/perdiem.

Looking for branding support? Let’s chat about your project. Book a call here.